Gartner Report: Nine Best Practices for Privacy and Personalization in Digital Business Customer Experiences

Gartner says, "Enterprises must understand the balance between privacy and personalization to effectively engage customers."

In this research, we think you will find answers to the following questions:

    • How to achieve a higher customer satisfaction without infringing their privacy?
    • How to improve customer experience through personalization?
    • How to incorporate privacy into a personalization strategy?

  • Gartner Market Guide for Customer Data Platforms for Marketing, Lizzy Foo Kune, James Meyers, Benjamin Bloom, 5 July 2018

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